Abigail's AS Media Blog
Sunday, 17 March 2013
Tuesday, 12 March 2013
Evaluation - Preliminary Task to Final Task
When looking at how my research and planning skills have improved from when creating my Preliminary Task to my Final Radio Production, it is evident that my skills have advanced and I now have a wider understanding of the technology and software used.
When doing my preliminary task, i used a small amount of technology. This gave me slight experience and an idea of what I will be doing for my Final Radio show and it definitely prepared me for when I started to edit and then completed my final radio task, however not in so much detail. When finished recording for my Final Task, i was introduced to different forms of editing on the Adobe Software. I was able to mix different sound effects together to create the perfect sounds needed on the clips.
After all learning all of this, and understanding how to do work with the software, It gave me more enthusiasm to make harder adverts and challenge myself to complete them. I included Voxpops, outside broadcasts, music and different sound effects which made everything more authentic and realistic.
Below is a clip from my Preliminary Task
Below are two different clips from the same advert. I used the technology to record everyone individually and then combine each clip together
After completing my Preliminary Task, I knew that i had several things that had to be done in order to improve the sound of the Radio Project. I wrote a list of different things that I knew I had to improve
- Picking better voices to make the radio sound more authentic
- While writing my script I will use the language that suits each character more
- Use more voices to make the radio sound more authentic
- Get better music to attract my target audience
- Edit the voices so that there are no stutters
Wednesday, 6 March 2013
Evaluation - Technology

When using the Adobe Multitrack, it allowed me to overlap many different files to create one large final file. I was able to make it sound like there was street sounds in a voxpop without going outside.
The Microphone was also one of the main uses in recording. It has an anti pop guard to prevent any hissing and unnecessary sounds. When the sounds where not as clear as needed, i was able to remove them with Adobe Audition. It allowed me to combine the tracks using the multitrack option. The software also allowed me to adjust the volume and quality of each sound. This meant that i was able to fade voices in and out - this became useful for my News Stories.
Thursday, 28 February 2013
Evaluation - Audience
My aim for my Radio Show media project was to satisfy the listeners for the Radio Station from the ages of sixteen to about thirty. I felt that the Radio Show would appeal more to the Female sector as it is more of the UK POP TOP 40 rather than more upbeat music. After a lot of research, it occurred to me that the best time to create my radio show was during the morning, this is because it is the time that most people are on their way out for the day, and most likely to be listening to the Radio. When doing research I ensured to add adverts to the Radio Show which are not biased to any gender knowing that although the station is mainly targeting females, males are still likely to listen to the station depending on the Music being played.
It was also important that the reporters for the News Stories included both Male and Female, and also Younger and Older people. This gave me the variety of different tones of voices to pick from and also allowed me to gain greater experience when using the technology.
When creating my adverts, i carefully considered what the audience would expect when listening to the Radio and also what would attract more audience. Because the Adverts mainly attract a younger audience it occurred to me that a Boots Advert, Tesco's Advert and an Insurance advert would be best.
I also advertised a Valentines competition to engage the audience to the Show. This gives them more of an experience and reason to listen to the station.
Sunday, 24 February 2013
Evaluation - Institutions


Thursday, 21 February 2013
Evaluation - Representation
Throughout my research and planning for my Radio Show I had to make different choices with the concern of which voice sounds best for each part. When writing my Script, all ideas that came into mind I would write down along the margin of the page of who would be the best person for each part. It was important to get the write characters for the parts so that the Radio sounded the best it could. For each Characters role I asked at least 3 people to do it, and then I picked whoever i thought was best for the role.


After picking my Show Presenter, I thought that the next important thing to find is someone for my Jingle. I chose to use my Teacher Alex, as i find that he has a profesional tone to his voice, and is able to ensure that the Jingle sounds as authentic as possible.

I then picked my News Presenter. I knew that I wanted someone who sounded most realistic for a news presenter. I knew that a Man would suit best because of the tone of their voice. Finally I picked one of my friends Nathaniel Schimmel who has a soothing and still a serious tone to his voice. I made sure that he did not read too quickly and he annunciated every word perfectly.


When doing my Tesco advert, I had to ensure that the voice over for the advert sounded as close to someone from Tesco's adverts as possible. Luckily one of the teachers from School, Cris has a friendly and clear voice which is perfect for the Tesco Advert.
For some some of the Voxpops i asked my Mom to come into school to record for me, this is because i feel that she has a very official voice and she also speaks very calmly and soothing voice. I also used the Drama Teacher, Louise to do the Old Lady's voice from one of the news stories. Louise has experience in doing different types of voices and also made it sound so realistic.

Wednesday, 13 February 2013
Evaluation - Using Conventions
After completing my Preliminary Task, I took it upon myself to listen to different ranges of radio's to gather a stronger idea of how my Radio should sound and be like. It occurred to me that every station has different times, schedules and especially when targeting a different audience - the station offers there particular audience different services. The main stations i compared were Capital, LBC, Heart and Absolute Radio.
I did a lot of research and planning for my radio production and focused on planning out what the conventions of a radio are. Everything included in the script I wrote for my radio comes from the research on other Radio Stations including Captial Fm, LBC, Magic, Heart, Kiss and Absolute. Seeing the other Radio stations helped me gain an idea for my Jingles, my News stories and Adverts. Everything included in my Final Script of my Radio Show has come from all the research and planning that I did. In every station there were similarities, some more than others but that just depended on the genre and target audience of the station.
For each Radio Station they had at least 3 or 4 News stories and 3 or 4 adverts. The news bulletins included Voxpops, broadcasts and soundbites. All the background sounds during the news were very serious, this was beneficial for me because i was able to do the same when i was creating my own News Stories and Adverts.
I had to consider all different factors that i didn't when doing my Preliminary Task. I was concerned about who would feature in my Radio piece. It occurred to me that i had to try different people for different parts until someone sounded best for that bit. For my News Story, i made sure that my Presenter was serious and spoke very quickly, for each advert i thought very carefully who would take each part. This was because it is important to make it sound as realistic as possible.
I did a lot of research and planning for my radio production and focused on planning out what the conventions of a radio are. Everything included in the script I wrote for my radio comes from the research on other Radio Stations including Captial Fm, LBC, Magic, Heart, Kiss and Absolute. Seeing the other Radio stations helped me gain an idea for my Jingles, my News stories and Adverts. Everything included in my Final Script of my Radio Show has come from all the research and planning that I did. In every station there were similarities, some more than others but that just depended on the genre and target audience of the station.
For each Radio Station they had at least 3 or 4 News stories and 3 or 4 adverts. The news bulletins included Voxpops, broadcasts and soundbites. All the background sounds during the news were very serious, this was beneficial for me because i was able to do the same when i was creating my own News Stories and Adverts.
I had to consider all different factors that i didn't when doing my Preliminary Task. I was concerned about who would feature in my Radio piece. It occurred to me that i had to try different people for different parts until someone sounded best for that bit. For my News Story, i made sure that my Presenter was serious and spoke very quickly, for each advert i thought very carefully who would take each part. This was because it is important to make it sound as realistic as possible.
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