Evaluation - Audience

My aim for my Radio Show media project was to satisfy the listeners for the Radio Station from the ages of sixteen to about thirty. I felt that the Radio Show would appeal more to the Female sector as it is more of the UK POP TOP 40 rather than more upbeat music. After a lot of research, it occurred to me that the best time to create my radio show was during the morning, this is because it is the time that most people are on their way out for the day, and most likely to be listening to the Radio. When doing research I ensured to add adverts to the Radio Show which are not biased to any gender knowing that although the station is mainly targeting females, males are still likely to listen to the station depending on the Music being played. 


It was also important that the reporters for the News Stories included both Male and Female, and also Younger and Older people. This gave me the variety of different tones of voices to pick from and also allowed me to gain greater experience when using the technology. 


When creating my adverts, i carefully considered what the audience would expect when listening to the Radio and also what would attract more audience. Because the Adverts mainly attract a younger audience it occurred to me that a Boots Advert, Tesco's Advert and an Insurance advert would be best. 
I also advertised a Valentines competition to engage the audience to the Show. This gives them more of an experience and reason to listen to the station.