Adverts

I decided that i was going to use all three of my Advert ideas as they are all challenging to make and i believe that after all the effort in creating them they will all sound very good.  All adverts are different, mostly targeting the same audiences and still targeting different needs for the audience which is an aspect i thought about when writing the scripts. 

Advert Idea 3

The third advert I decided to create was an advert that i knew was going to target different audiences from all ages. This advert is an advert on Home insurance. It is one of the many frequent adverts that are played daily on Radio stations and i thought it was an appropriate advert to put in my station  

Home insurance advert  

Voice 1 – Id like the following terms and conditions to apply to my home insurance

Voice 2 – I want to be able to pay for my premium

Voice 3 – with my debit

Voice 4 – or credit card

Voice 5 – I want to be able to get cover if I’m a new home owner

Voice 6 – or if I’ve owned my property for 40 years

Voice 7 – if I need to make a claim, I want to be able to call

Voice 8 – or message someone

Voice 9 – at 3 in the morning

Voice 10 – or 7.00 at night

Voice Over – at Homes Direct we provide insurance that covers all eventualities, and our advisors are on hand 24 hours a day all year round.

Call us now on 0845 341 6464 for a free quote or visit us on homesdirect.co.uk

Homes direct home insurance – piece of mind for all homeowners.

(Different background sound effects for each voice) 

Advert Idea 2

The second advert i made was also based on experience when listening to the radio. LoveFm is the type of radio that targets both teenagers, and younger women, The advert created below is mainly targeting Young mothers who feel that they are struggling with doing more than one thing at once, and also struggling to get things done - Including their Tesco food shopping.

Tesco advert
(sounds of people frantically rushing around/getting into cars)

Wife: so you’re taking Max to rugby training and then straight on to his guitar lesson

Husband: and you’re taking Ellie to ballet, and then straight to tennis

Wife: Don’t forget he needs to be at the party by 2.00

Husband: and you’ll have to drop Ellie off at swimming at 2.30

Sounds of car doors slamming and engines starting, squeaky wheels

Voice over – here at Tesco’s we understand our customer’s lead busy lives, and there often isn’t the time to push a trolley round our stores.

Various sound effects of clocks ticking, splashing, rugby whistle etc.

Voice over – We also appreciate that you cant always be at home to receive our deliveries. Our Tesco click and collect service means that the goods you’ve ordered will be packed and waiting in your local store for you to pick up at your convenience.

Tesco checkout employee – There you go Mr. Smith, all packed and ready for you

Husband: might even have time for a coffee

Voice over- Tesco, every little helps

Advert Idea 1

Advert 1 - When listening to all different radio shows, it was evident to me of what type of adverts each different radio station has, each radio station plays adverts that will interest their audience, and something the audience might find useful. The first advert i've made is a boots advert. I created it after doing a lot of research on the the types of Adverts boots create and the ones that are played on the Radio. 

Something I needed to take into consideration is that when listening to a Radio Advert there it is all listening, so therefore the audience needs to visualise the advert. This is done with sound affects and different editing affects. 

When writing a script for this advert, i thought that because Valentines day is coming up it would be nice to connect my advert to the special day. 

Boots advert
(sound effects needed)– kids grab Dad and push him into the cupboard,

ALL WHISPERING

Kid 1- dad, have you got anything for mom for Valentines Day?

Dad- um, no um she said she doesn’t need anything…

Kid 1- (on walky-talky sound effects) Operation useless Dad is a go; I repeat it’s a go

Kid 2- How about the YSL perfume set?

Kid 3- or what about the GHD Hair straighteners

Dad- How about both?

Voice Over – Take advantage of our 2 for 1 deals on selected items at Boots this Valentines Day

Kid 1- Operation successful, Dad

Dad- Yeh?

Kid 1- we were never here…

Boots, lets give love

(Possibly 2 music tracks – tense thriller music e.g. mission impossible, (maybe) Here come the girls/ something like that)

Potential Products

After listening to Radios and understanding what types of Products are sold and advertised it helped me with my understanding of what i should be advertising on my upcoming Radio Show. Because of the Target Audience for my Radio Station, it helps give me a larger understanding of what i need to offer in order to satisfy the customers and audience. 

I came up with some suggestions as to what I should advertise \

• Cosmetics 
• Superdrug free delivery offer 
• Boots 2 for 1 Valentines offer 
• New EE mobile phone deals 
• Insurance for Home
• Car Insurance 
• Tesco advert
• Waitrose offer 
• Innocent Health drinks 
• Grazia Magazine promotional offer for Valentines day