Advert Idea 2

The second advert i made was also based on experience when listening to the radio. LoveFm is the type of radio that targets both teenagers, and younger women, The advert created below is mainly targeting Young mothers who feel that they are struggling with doing more than one thing at once, and also struggling to get things done - Including their Tesco food shopping.

Tesco advert
(sounds of people frantically rushing around/getting into cars)

Wife: so you’re taking Max to rugby training and then straight on to his guitar lesson

Husband: and you’re taking Ellie to ballet, and then straight to tennis

Wife: Don’t forget he needs to be at the party by 2.00

Husband: and you’ll have to drop Ellie off at swimming at 2.30

Sounds of car doors slamming and engines starting, squeaky wheels

Voice over – here at Tesco’s we understand our customer’s lead busy lives, and there often isn’t the time to push a trolley round our stores.

Various sound effects of clocks ticking, splashing, rugby whistle etc.

Voice over – We also appreciate that you cant always be at home to receive our deliveries. Our Tesco click and collect service means that the goods you’ve ordered will be packed and waiting in your local store for you to pick up at your convenience.

Tesco checkout employee – There you go Mr. Smith, all packed and ready for you

Husband: might even have time for a coffee

Voice over- Tesco, every little helps