Analysing 2 Radio Station Homepages

CAPITAL FM

Station Name: "Capital FM The UKs No.1 hit music station” Capitals name tells the audience that it is a music station which is most appealing to younger people who are not that interested in the formal news.

Style: The layout of the website is similar Heart's layout in the way that both Stations are very Music based with the majority of News stories on celebrities and photographs of music artists. This makes it appealing to the younger audience as this is what is in most of the younger peoples interest. 

Comments: From looking at different station websites, it is evident of what kind of station they are and who they are targeting. It really all depends on if they meet the interests of the younger generations with both music and news stories that are to their interest. It is obvious that their News Stories should be about celebrities and people in the publics eye, as gossip is something that every youngster loves. Because i am doing the same style of Radio Station, i will try and use Capitals ideas of targeting their audience when researching and working on my own Radio Show. 

LBC FM

Station Name: "LBC 97.3 - Londons Biggest Conversation" from the name, it is evident of what type of Radio station LBC is. LBC targets a very wide audience, as it is mainly people in their late 30's onwards! It is a Radio Station that has no music and is just a constant conversation allowing the audience to interact and have phone in sessions. Many other radio stations give their audience this opportunity as well. Style: The layout of the website is very straight forward and is very clear to read. It is more mature than the capital layout and has more information on it. This makes it evident that it is targeting a more mature sector than Capital is. The Radio Station has more News Stories about the public and the political situation rather than having news stories on celebrities. This is evidently what LBC's target audience is interested in, and they are doing what they can to provide them with this. 

Comments: 

When comparing LBC to Capital there is a clear difference between the target audience and the way in which they present their information. It is in the Stations best interest to please their customers and audience and to satisfy them as much as possible. 

It is obvious that their News Stories should be about celebrities and people in the publics eye, as gossip is something that every youngster loves. Because i am doing the same style of Radio Station, i will try and use Capitals ideas of targeting their audience when researching and working on my own Radio Show. 

I have chosen to look at these two stations website as they are both very different and give me ideas on how i should create my Radio. They both target such a different market, and it helps me when understanding how i can make mine evident as to which target market i will be targeting. Capital is more of the Station i will be basing mine on, as it is the most similar to the Radio Station i will be creating. Both my Radio and Capital target the younger audience who are more interested in listening to an informal radio station with the latest music and short bulletins but informal News Stories.