Target Audience

When thinking about creating the radio station for my coursework, I realised there are many different factors about the audience that must be considered: 

• The Gender of the Audience
• The Location of the Audience 
• The Age range of the Audience 
• The lifestyle of the Audience 
• How often the Audience listen to the Radio

One of the main factors is that it is crucial to understand the Audiences needs, when creating the Radio Station i must ensure that the audience are completely satisfied with the service the Radio Station provides. 

My Radio is going to be targeting a specific group of both Females and Males. It is more like a mixture of Capital, Heart and Kiss. When thinking about my Target Audience, it was evident to me that I will be targeting a more girly niche. Girls from the ages of 16 to their late 20s and even some men around similar ages. The Radio Station covers all types of News Stories and informs the audience of both the current weather and current traffic and travel situation. The music is very modern and normally the UK TOP 40 Hits, however, it does also play some old classic songs.