Below is an annotation of different Radio Stations that i listened to when gathering ideas for my News Stories and Adverts. I was able to listen to the News on a TuneIn App so that I could record it and re-listen to it when I wanted.
When listening to Capital FM "The Home Run with Greg Burns" I was able to get a greater understanding of what adverts and news stories are used.
The adverts included:
- Race for Life in association with Tesco
- Car Insurance
- ESSO Petrol Promotion
- New Phone Contracts with O2
From this i was able to roughly pick some potential adverts for my Radio Station.
The News Stories for Capital included:
- Man accused for killing a Girl - Case restarts tomorrow at Old Bailey
- Police found 3 woman being held hostage for 10 years
- Factory Collapse in Asia effecting UK sales
- 5 Men have been arrested because they started a fight at an FA Cup game
- Boris Johnson is delighted after being voted the coolest person on Twitter
- Leister Square Premier
I also listened to LBC News as they are very different Radios so I was able to see the difference in how both News and Adverts are presented. The News on LBC was more straight forward and focused on a different sector because of the Target Audience.
LBC's News included:
- A reminder that there is Football at White Heart Lane, where Tottenham will be playing at home so therefore there will be traffic building up around that area
- Baker-loo Line Delays
- 2 England born midfielders have received a call up to the Scotland Squad
- New Manager to be assigned
Magic FM was the last station i listened to and they advertised different products and had different news stories
Magics Adverts included:- Car Insurance
- Home Insurance
- RHS Hampton Court Flower Show, Garden Festival
- Matalan Winter collection clothing advert - 3 for 2
- Lufthansa discounted flights
and the News Stories Included:
- David Cameron launching a new task force to crack down on extremism of murders
- Police question 3 men who murdered someone in South London
- Man stabbed just outside Manchester
- 2 British men arrested for endangering an aircraft when the plane had to make an emergency landing
- Motorcyclist has been killed in Kent after a collision with a speeding car
With all of this information gathered, it allows me start creating my adverts and news stories
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